Friendly Owned - Highway 12 Winery
Are you looking for an independent “friendly owned” wine company to support? Highway 12 winery is the place to be! So the next time you're looking for to taste wines in Sonoma County, be sure to stop by The Barn to taste some wines and say Hi to the team.
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Friendly Owned

Michael Sebastiani and Paul Giusto photo in barrel room
Highway Team photo at a Tailgate Tasting
Friendly owned winery

In 2004 long-time friends Paul Giusto and Michael Sebastiani joined forces to create their own wine company called Generations of Sonoma. Around this time, there were several family wineries that were being purchased by large corporations, so their goal was to create a wine brand that was to be considered Sonoma’s “home town winery”. Putting their combined years of experience together with their long-term relationships with some of Sonoma Valley’s iconic family owned growers, the Highway 12 brand was born.

California Highway 12 sign
Stewards of the Wine Highway

For anyone who has visited Sonoma’s wine country, they will know that Highway 12 is considered California’s “wine highway” spanning from Sebastopol in the Russian River Valley to the West, then rolling East through Sonoma Valley, Carneros, Napa Valley, California’s Delta Region, and ending just past Lodi at the San Andreas fault. Paul and Michael have dedicated themselves as stewards of the rich tradition and quality of these growing regions along Highway 12 by producing high quality, value driven wines that can be enjoyed by all wine consumers.

Kiser Vineyard spring 2021
Iconic vineyards at the core

At Highway 12 winery we’re not just business partners with our growers, they’re long time friends. Relationships that span over two decades have solidified trust and respect between us and our grower partners resulting in the best selection of grapes from California’s most iconic vineyards adjacent to Highway 12, California’s wine highway.

Two people enjoying Highwayman Trailblazer at a picnic
Sonoma Valley Lifestyle

Reflective of the laid-back Sonoma lifestyle, Highway 12 Winery has stayed true to its roots with strong ties to the local community, and prides itself in its non-pretentious approach about wine’s role in everyday life. “Clean Jeans” are the attire for those special events where other brands prefer a suit and tie. When visiting the winery, you will find friendly, down to earth people with a lot of then being multi-generation Sonoma residents and farmers just swinging by to say hello.

Customer Reviews

Sara Dunn
Sara Dunn
June 4, 2022.
Great atmosphere, wonderful wines & an informative experience
Kortni Butterton
Kortni Butterton
May 17, 2022.
The patio of this place was great and tucked away from the main plaza area. Janet was our host taking us through our tastings and was so sweet! She made some suggestions based off of our preferred tastes. Between the great service and delicious wine, I became a member and am looking forward to my Fall delivery. There were several guests there that told us this place was their favorite and even a small group who had gone elsewhere and decided to come back for a glass of wine because this place was the best winery they had tasted!
Ramūnas Monkevičius
Ramūnas Monkevičius
May 16, 2022.
Great wines, great service and nice location!
Adam Dupler
Adam Dupler
April 16, 2022.
Great wine and had an absolutely fantastic time
Daniel Cox
Daniel Cox
August 25, 2021.
Excellent wines, great service. It was a Tuesday and slow, but Joey was exceptional in listening to my likes and offering suggestions.
Andrea Kainz
Andrea Kainz
May 30, 2021.
Tom Lee
Tom Lee
March 12, 2020.
Love their wines and had a fun time visiting their new tasting room with friends. Very friendly and casual atmosphere.
Ted Dudziak
Ted Dudziak
April 28, 2019.
A couple of changes there on 4/27/19. They charge for tastings, no more Super Tuscan, and they have a tasting room on 121 at the shopping plaza near the big orange chair. I put in my vote for the return of the Super Tuscan. Servers are very friendly and helpful.
Laura Rigali
Laura Rigali
July 3, 2018.
Karen Salmon
Karen Salmon
April 8, 2017.
Great wine, generous pours, incredible taste oh, and sloppy waffle.