Friendly Owned - Highway 12 Winery
Friendly Owned - Highway 12 Winery
Are you looking for an independent “friendly owned” wine company to support? Highway 12 winery is the place to be! So the next time you're looking for to taste wines in Sonoma County, be sure to stop by The Barn to taste some wines and say Hi to the team.
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Friendly Owned

Michael Sebastiani and Paul Giusto photo in barrel room
FOUNDED
2004
VARIETALS PRODUCED
11
 CUPS OF COFFEE
350296
EMPLOYEES
10
Highway Team photo at a Tailgate Tasting
Friendly owned winery

In 2004 long-time friends Paul Giusto and Michael Sebastiani joined forces to create their own wine company called Generations of Sonoma. Around this time, there were several family wineries that were being purchased by large corporations, so their goal was to create a wine brand that was to be considered Sonoma’s “home town winery”. Putting their combined years of experience together with their long-term relationships with some of Sonoma Valley’s iconic family owned growers, the Highway 12 brand was born.

California Highway 12 sign
Stewards of the Wine Highway

For anyone who has visited Sonoma’s wine country, they will know that Highway 12 is considered California’s “wine highway” spanning from Sebastopol in the Russian River Valley to the West, then rolling East through Sonoma Valley, Carneros, Napa Valley, California’s Delta Region, and ending just past Lodi at the San Andreas fault. Paul and Michael have dedicated themselves as stewards of the rich tradition and quality of these growing regions along Highway 12 by producing high quality, value driven wines that can be enjoyed by all wine consumers.

Kiser Vineyard spring 2021
Iconic vineyards at the core

At Highway 12 winery we’re not just business partners with our growers, they’re long time friends. Relationships that span over two decades have solidified trust and respect between us and our grower partners resulting in the best selection of grapes from California’s most iconic vineyards adjacent to Highway 12, California’s wine highway.

Two people enjoying Highwayman Trailblazer at a picnic
Sonoma Valley Lifestyle

Reflective of the laid-back Sonoma lifestyle, Highway 12 Winery has stayed true to its roots with strong ties to the local community, and prides itself in its non-pretentious approach about wine’s role in everyday life. “Clean Jeans” are the attire for those special events where other brands prefer a suit and tie. When visiting the winery, you will find friendly, down to earth people with a lot of then being multi-generation Sonoma residents and farmers just swinging by to say hello.

Customer Reviews

Freddie Daw
Freddie Daw
April 20, 2024
Had a lovely wine tasting and got some fantastic wines to take away. Mike couldn't have been a more excellent and knowledgeable host
Darek K
Darek K
April 17, 2024
Great experience. Nick was a great host.
Erica Quinn
Erica Quinn
February 26, 2024
Absolutely charmed by our visit to Sonoma! The wine tasting at Highway 12 was divine, and our host was incredibly welcoming. The atmosphere radiated warmth and friendliness. Can’t wait to return for another delightful experience!
Lucy Lippman
Lucy Lippman
February 19, 2024
10/10. chatty salesman. perfect
Sydney James
Sydney James
September 15, 2023
Such a cool, small, quaint place. Me and my cousin came in too late for a tasting but had a glass of vine with the gentleman working. Was a nice experience with great music playing. Would highly recommend this place for small groups
Tammra Trubenbach
Tammra Trubenbach
June 26, 2023
We stopped here with our friends strictly based on reviews and using the Priority Wine Pass offer of 2 for 1 tasting. We absolutely loved this tasting room. We were a little early due to traveling from Oregon and there was no problem getting seated. We completely enjoyed the wines and chatting with Christina. If we didn't live in Oregon and have to pay shipping for wine club releases we would have joined on the spot. Such a lovely find!
Katya Belinsky
Katya Belinsky
June 25, 2023
Beauty of vineyards never ends. The vines beautiful in artistic forms. weather fantastic day !!!!!
Michelle Hairston
Michelle Hairston
June 23, 2023
It my and my fiancé's first time in Sonoma, so we decided to go for a wine tasting and we are SO glad that we found this place and stopped in. It's such an amazing environment with great music, great service, and terrific wines. Other wineries will have a tough time beating this experience.
John Griffin
John Griffin
June 2, 2023
Wonderful experience and lovely wine!