Highway 12 Winery | Friendly Owned
Friendly Owned
Are you looking for an independent “friendly owned” wine company to support? Highway 12 winery is the place to be! So the next time you're looking for to taste wines in Sonoma County, be sure to stop by The Barn to taste some wines and say Hi to the team.
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Friendly Owned

Michael Sebastiani and Paul Giusto photo in barrel room
Highway Team photo at a Tailgate Tasting
Friendly owned winery

In 2004 long-time friends Paul Giusto and Michael Sebastiani joined forces to create their own wine company called Generations of Sonoma. Around this time, there were several family wineries that were being purchased by large corporations, so their goal was to create a wine brand that was to be considered Sonoma’s “home town winery”. Putting their combined years of experience together with their long-term relationships with some of Sonoma Valley’s iconic family owned growers, the Highway 12 brand was born.

California Highway 12 sign
Stewards of the Wine Highway

For anyone who has visited Sonoma’s wine country, they will know that Highway 12 is considered California’s “wine highway” spanning from Sebastopol in the Russian River Valley to the West, then rolling East through Sonoma Valley, Carneros, Napa Valley, California’s Delta Region, and ending just past Lodi at the San Andreas fault. Paul and Michael have dedicated themselves as stewards of the rich tradition and quality of these growing regions along Highway 12 by producing high quality, value driven wines that can be enjoyed by all wine consumers.

Kiser Vineyard spring 2021
Iconic vineyards at the core

At Highway 12 winery we’re not just business partners with our growers, they’re long time friends. Relationships that span over two decades have solidified trust and respect between us and our grower partners resulting in the best selection of grapes from California’s most iconic vineyards adjacent to Highway 12, California’s wine highway.

Two people enjoying Highwayman Trailblazer at a picnic
Sonoma Valley Lifestyle

Reflective of the laid-back Sonoma lifestyle, Highway 12 Winery has stayed true to its roots with strong ties to the local community, and prides itself in its non-pretentious approach about wine’s role in everyday life. “Clean Jeans” are the attire for those special events where other brands prefer a suit and tie. When visiting the winery, you will find friendly, down to earth people with a lot of then being multi-generation Sonoma residents and farmers just swinging by to say hello.